Swiss {ai} WeeksA guide by the organisers of an official Swiss {ai} Weeks event · Lugano, 28 October 2026 · Event page
The Effective Prompting GuideSwiss {ai} Weeks · Lugano 2026

At work

When to call an expert, and who to turn to depending on the question.

When AI is not enough

A great first step, a terrible last step

Call an expert when:

There is a signatureA contract, a tax return, an official document.
There is a deadlineTime limits that cannot be recovered once missed.
There is a personSomeone's health or wellbeing, especially if there is distress or panic.
You do not know what is missingThat is the sign you need someone who does.

AI proposes, the expert decides.

Who to turn to, depending on the question

The question involves the law, taxes or healthYou need a professional in the field: a lawyer, a fiduciary, a psychologist. Tonight you saw them at work. AI helps them prepare; the judgement remains theirs.See the cases of the evening ›
You want to be found and to sell online, even when people search with AIToday people also search by asking an assistant. Content, SEO and GEO, campaigns and data analysis need to be rethought with AI built in. That is the job of Brave Digital, the agency of Laura Munari, who hosted the evening.The gift for participants ›
You want to understand where AI really helps in your companyYou start by mapping processes, decide through strategic consulting where AI makes sense and where it does not, and train the team to use it with awareness. This is the work Dedalix does with SMEs in Ticino and across Switzerland, and where the AI projects case comes from.The gift for participants ›
It is people who need to change the way they workYou can buy tools, but not habits. Practising a negotiation or a difficult conversation with an AI partner in virtual reality, and supporting change through leadership: this is the approach of Alterland.io, main partner of the evening.The gift for participants ›
You need an identity and the tools to show itBrand, materials, local campaigns online and offline, and the websites, apps and integrations that bring them to people. In Ticino, this is what Linkfloyd does, the agency of Gaetano Biondo.The gift for participants ›