Swiss {ai} WeeksA guide by the organisers of an official Swiss {ai} Weeks event · Lugano, 28 October 2026 · Event page
The Effective Prompting GuideSwiss {ai} Weeks · Lugano 2026

About

Three things to take home, who made this guide, and the experts and speakers of the evening.

To close

Three things to take home

  1. Context comes before the question.Country, rules, people, goal: without them, the AI answers for someone else.
  2. Well written does not mean right.Before you use an answer, check it: who says so, where can I find it, who is accountable.
  3. If it is not your field, ask the expert.AI speeds up the work of people who know. To people who do not, it only gives the impression of knowing.

Use AI every day, with the method in this guide. And keep the people who know the job close by: that is how an answer becomes reliable.

Thank you for putting yourselves to the test with us.

Laura Munari (Brave Digital), Alberto Boschi (Dedalix), Dorota Sędek (Alterland.io, main partner), Gaetano Biondo (Linkfloyd) and all the experts and speakers of the evening.

Laura Munari
Laura MunariHead of Digital Strategy & AI, Brave Digital
Alberto Boschi
Alberto BoschiEnterprise Software & AI Executive
Sales, Consulting and Project Management
Dedalix
Dorota Sędek
Dorota SędekFounder & CEO, Alterland.io · Main partner
Marco Vigilante
Marco VigilanteLawyer, Berra Vigilante & Partners
Danilo Ceglie
Danilo CeglieFiduciary and accountant, Fiduciaria Vella
Monica Bormetti
Monica BormettiDigital wellbeing psychologist, TEDx speaker
Barbara Bontempi
Barbara BontempiFounder and CMO, Way Partners
Biagio Stasi
Biagio StasiDigital Enthusiast, Eldorado Agency

Who is behind this guide

Organisers and partners

The guide comes from the Sfida l'Esperto (Challenge the Expert) evening, an official Swiss {ai} Weeks event in Lugano.

Created by
Organiser and host

Laura Munari

bravedigital.it ›
Organiser

Alberto Boschi

dedalix.com ›
Main partner

Dorota Sędek

alterland.io ›
Organiser

Gaetano Biondo

linkfloyd.ch ›