The Effective Prompting GuideSwiss {ai} Weeks · Lugano 2026

Official Swiss {ai} Weeks event · Lugano, 28 October 2026

The Effective Prompting Guide

The guide by the organisers of the evening «AI, l'Illusione della Conoscenza - Sfida l'Esperto» (Challenge the Expert). The method and the experts' prompts, ready to use at work.

Start with the method ›The cases of the evening
Created byBrave DigitalDedalixAlterland.ioLinkfloyd
Laura Munari (Brave Digital), Dedalix, Alterland.io (main partner) and Linkfloyd

For everyone who attended

The evening's gifts

Brave Digital, Dedalix, Alterland.io and Linkfloyd each have a gift for participants: process mapping, training, consultations and more Swiss {ai} Weeks events.

Brave DigitalDedalixAlterland.ioLinkfloydSee the gifts ›
Swiss {ai} Weeks An official Swiss {ai} Weeks event The «Sfida l'Esperto» evening is part of the Swiss {ai} Weeks 2026 programme and takes place in Lugano. ai-weeks.ch ›

The event

Born from a Swiss {ai} Weeks evening

«Sfida l'Esperto» (Challenge the Expert) is a live experiment. The AI answers a real case and the audience votes on how reliable the answer seems. Then the expert shows what is missing and rewrites the prompt with the know-how of their profession. This guide collects the method and the prompts of the evening, and it is the gift for participants.

When
Wednesday 28 October 2026, from 17:30 to 19:30
Where
Dagorà Lifestyle Innovation Hub, Via Pietro Peri 21b, 6900 Lugano
The experts
Marco Vigilante (legal), Danilo Ceglie (tax), Alberto Boschi (AI projects), Monica Bormetti (psychology)
On stage
Hosted by Laura Munari. Talks by Biagio Stasi, Barbara Bontempi and Monica Bormetti. A real-world case from Dorota Sędek, Alterland.io.
The event page on ai-weeks.ch ›

What is in the guide

Eight pages, one thing at a time

You can read it in order, from the method to the about page, or go straight to the part you need.

  1. 1The methodWhat a prompt is, the six steps and the template to copy.Open ›
  2. 2The cases of the eveningFour experts, four prompts: the BEFORE, what was missing, the AFTER.Open ›
  3. 3Ready-made promptsFive templates for emails, documents, forecasts, marketing and decisions.Open ›
  4. 4Beyond the promptCompany brain, project instructions, skills and the first month.Open ›
  5. 5ToolsChatGPT, Claude, Gemini and others: the features that matter.Open ›
  6. 6CheckingEight rules, a checklist and prompts to have the AI check itself.Open ›
  7. 7At workWhen to call an expert, and who to turn to depending on the question.Open ›
  8. 8AboutOrganisers, partners, experts and speakers of the evening.Open ›